Start with an identifiable, dated source
Check the issuing authority or organization, the affected place, time and changes since the previous message. A forwarded screenshot is insufficient.
Separate confirmed facts, uncertainty and immediate action. Give an official place or contact where the guidance can be checked.
Adapt language and format
Use short sentences, one action per step and familiar words. Where needed, provide checked translations, spoken messages, large print, explained pictograms and formats compatible with assistive technology.
Ask people which channels they use. Unchecked machine translation can alter a safety instruction.
Provide several ways to receive it
A website alone excludes people without connectivity. Depending on context, combine notice boards, local radio, SMS, service points and trusted community contacts.
Keep versions consistent and withdraw outdated instructions.
Listen, correct and protect
Ask whether people understood and can follow the advice. Address questions and practical barriers, then update the message.
Collect only data needed to direct people to help. Avoid publishing identities, medical details or sensitive locations.
Check a message in six steps
- 1
Identify the source
Find the original official page.
- 2
Date and locate
State the time, area and validity period.
- 3
Explain the action
Say what to do, where and with whom.
- 4
Adapt formats
Check language, readability and accessibility with users.
- 5
Use several channels
Include an offline option where needed.
- 6
Listen and correct
Answer questions and replace outdated versions.
Mistakes to avoid
- Forwarding an undated screenshot.
- Publishing only on one social platform.
- Using an unchecked translation for safety advice.
- Assuming everyone can read, hear or connect.
- Exposing vulnerable people’s identity or location.
Frequently asked questions
Must we know everything before communicating?
No. State what is confirmed, what is uncertain, what action helps now and when the next update is due.
Is a pictogram enough?
No. Test its meaning with users and offer other suitable formats.
How can rumours be reduced?
Point to an easy-to-find official source, correct errors openly and answer recurring questions without stigma.
Official sources
Always verify the date and conditions on the official source.